7 reasons to make an attractive company logo (and how to make it not suck!)

Do you need convincing that you need a company logo?

You have the perfect idea for a business. You have put in all of the hard work. You have invested heavily in your business model, created the perfect execution plan and you are raring to go.

Just one problem…

Where are all the customers at?

The whole reason you are here is because you are probably aware that you are lacking in at least one area. Today’s post will focus on how something as simple as a logo can really drive your business engagement through the roof.

Reason 1: A company logo grabs attention…for the right reason

What would you think if I told you that you have around 2 seconds to convince a new, potential customer? 2 seconds! All that hard work, the hours slaving away, the crafting of your business plan and it all boils down to 2 seconds.

Let’s face it, you can not do a great deal in 2 seconds. And given that you have such a short amount of time there is no option for written media. Enter the company logo!

A well crafted company logo can speak to your potential customers and portray the kind of image and aesthetic that you have worked so hard to craft.

Reason 2: The first cut is the deepest

Now that you have picked yourself off of the floor and realised that 2 seconds is a ridiculously short amount of time you have to collect yourself. Breathe. Slowly.

Every challenge is an opportunity in disguise

Some crappy Instagram post

You only have 2 seconds but if you play this right your first impression will be lasting. This is your moment to shine so make sure you give the right impression.

Are you offering a standalone service? Make sure this is reflected in your logo. Are you planning on dominating a niche? Make sure that your company logo is getting this message across.

Reason 3: Your logo is your ID

This is your business identity. The image to which most people will associate your offering. Just like a passport photo that no longer looks anything like you, a company logo should show clearly what your identity is.

Reason 4: A picture is worth a 1000 words

Want to hear something impressive? The human brain process images 60,000 times faster than text. 60,000 times faster! Who would have thought that the jelly like substance between our ears would be capable of such amazing feats?

Armed with this pearl of wisdom, why would you not take advantage of this feat of human prowess? Use your logo to say the message you want but without words. Remember, you only have 2 seconds.

Reason 5: Stand out from the crowd

Do NOT be like the rest of the logos on the market. You want to be different. You want to stand out. You want your logo to mean something. This is your chance to differentiate yourself from all your competitors.

Reason 6: Darling, darling stand by me

As a new business you will be keen to establish brand and identity very quickly. This in turn will generate a sense of loyalty amongst your followers and help contribute to your businesses stratospheric growth.

There are lots of stuffy reports and white papers on the importance of branding and how it drives brand loyalty. I am not going to bore you with them here but there is one very important takeaway: one of the key tenets of brand loyalty is a differentiation between your direct competition.

This is where your company logo steps in. Make it different. Make it convincing. Make it meaningul. The adoring fans will soon follow.

Need further proof? Watch this little video.

Reason 7: You are kind of expected to have one…seriously!

There is no real arguing here. You need a logo. Simples.

Just do yourself a favour and get a good logo. There is no excuse for a crappy logo.

I just dont have the eye for design

You should by now be convinced that you need a dashing logo. You want to capture your audiences attention and portray the correct image in those all important 2 seconds of engagement.

But, you do not have a Graduate Degree in Visual Design and User Experience so how on earth can you create the perfect logo?

You could go and hire a Graphic Designer. Check out what this involves in this blog post. This is definitely a good course of action and it will go some way to you getting the logo of your dreams. Just be realistic about the amount of involvement you are going to have to maintain throughout this process. This is not going to be a buy and forget transaction.

Can Canva Pro really solve my problems?

You bet it can.

Well, kind of. It is not going to create the perfect logo without any involvement from you. I mean, after all, to really get the benefits of a powerful logo it has to speak to your purpose. Only you can help with that.

However, armed with your vision you can quickly and easily create an amazing company logo in Canva Pro.

Try Canva Pro for free TODAY

Fortunately, you can trial all of this functionality for 30 days for absolutely FREE!. It will not cost you a single penny. Just click here to take advantage of this amazing offer and start saving $$$ on creating your company logo.