Canva Pro Vs Photoshop – Which Is Best For Marketing?

Follow along

If you want to follow along in this Canva Pro Vs Photoshop battle then you can get free trials of both products. Adobe offers you 7 day free trial here. Canva Pro offers a mind boggling 30 days free trial here.

Introduction

Since it’s introduction, Canva Pro has taken the market by storm. It’s simple and intuitive drag and drop interface has brought visually appealing graphic design to us mere mortals.

It is by no means the only tool available though. There are lots on the market with one of the most synonomous been Adobe Photoshop. This behemoth of an application is very regularly the go to visual editing tool for creative professionals.

The question is: should it be?

We are going to take a look at the pros and cons of Canva Pro and Photoshop. But we are going to do this with a slight difference to the usual approach. We are going to do it through the eyes of marketing.

Ultimately, we are going to decide on who is going to be the winner in Canva Pro Vs Photoshop.l

So, without further ado…

TL:DR

You are busy. I am busy. We are all busy. This is just in case you need to see the important information quickly. So to cut this long story short, save yourself a lot of hassle and get Canva Pro. We think this is a clear victor in the Canva Pro Vs Photoshop battle.

Unless you have the capacity to invest the time and effort to learn the nuances of Adobe Photoshop the outright winner of Canva Pro Vs Photoshop is Canva Pro.

Obviously it is not as straightforward an answer as this suggests. There are lots of nuances in the Canva Pro Vs Photoshop question. Read further for more information.

Pros in the Canva Pro Vs Photoshop head to head

Cons in the Canva Pro Vs Photoshop head to head

Comparison

Lets take a look at the particular are in more details. This will be done with marketing in mind and aimed at the entire industry (rather through my early-stage eyes!).

Ease of use

This is a completely unfair comparison in many ways. Canva Pro has been designed to be used by the largest audience possible and with a very low barrier to entry. Photoshop is a highly customised piece of software that has been designed to be used by creative professionals.

Verdict: Even though it is an entirely unfair fight, Canva Pro is the outright winner here.

Social Media

What can be more important to marketers than engaging with their audience. In this day and age that means an effective social media campaign. Also, given that the majority of our time on creatives are destined for a social media platform any attempt at integration is going to be well received.

So how do the two heavyweights fair in this round? Let’s see.

Verdict: Canva Pro has delivered another knockout blow here. The social media integration capabilities are top notch and can save you so much time. You can literally create and post direct to your favourite social media platform in minutes.

Collaboration

More and more we are working in inter-connected teams. Given the range and scope of modern-day attack vectors means that we very often need more than one person in the team. With that in mind, any tools that we use must offer some form of collaborative functionality.

So who offers the best collaboration features?

Verdict: I think the Canva Pro Vs Photoshop head to head has yielded a draw.

There are very strong features on both sides and this is one of those occasions where it really does depend on your team. If you have a very mature process for managing design works then you may reap the benefits of the professional features in Photoshop.

If you are working with a less mature team then the simplicity and ease of Canva Pro may just be for you.

Learning resources

We are getting down to the nitty gritty now. It would be remiss to think that you can use every feature each product has to offer without requiring the need for some form of learning resource.

Given that there is rarely the budget to allow for some formal training I am going to base this on what is available for self learning.

You only have to spend 5 minutes perusing YouTube and searching on Google to know that there is only one winner: Photoshop!

This product has been in existence for a long, long time. There is a massive, educated and engaged user base that are willing to create learning content. There are numerous sites, YouTube channels and low costs training courses dedicated to Photoshop. If you want to become a Photoshop buff then there are certainly the resources available.

Pricing

This is very difficult to compare. We have already established that they are really two different tools and this does reflect in the pricing. What I can say is that they are both very competitive. Take advantage of the latest offer for 30 days free access to Canva Pro today.

Conclusion

While the verdict clearly shows that Canva Pro is the winner in the Canva Pro Vs Photoshop head to head, the story is a little less clear than that. The truth is that these two products are miles apart. Were this article focussed on creative professionals, a photographer for instance, then the verdict would no doubt be skewed in favour of Photoshop.

From the stance of a marketer, particularly an affiliate marketer, it is very difficult to look beyond Canva Pro. The sheer range of features and in-built simplicity means that there is a ridiculously low barrier to entry. The results are simply stunning as well. The pre-made templates will have you creating jaw-dropping visuals in no time at all.

Coupled with the collaborative functionality, social media integration and ability to schedule a content calendar; Canva Pro is a tool you should have in your arsenal.