Email lists are not really the sexiest topics to write a blog post about. But they are one of the most potentially profitable so here goes.
Current data suggests that for every $1 spent on email marketing represents a $38 return on investment! That is staggering. For this very reason it would be remiss to bypass email as a focus for marketing efforts.
Table of Contents
Just a quick recap on previous affiliate marketing posts
In the last post I outlined the basic affiliate marketing toolset you should build. This foundational process allows you to get used to the key tools you will need to use to build your original content.
Why do we even create content though?
Very good question. I have been so focussed on showing you how to set up the basics there has been one particular aspect that has been missing – why are we going to create content?
Fortunately, the premise is simple. Remember when I discussed how the concept of affiliate marketing is three fold: product, marketer and consumer. As the middle man, affiliate marketers have to introduce the consumer to the product: enter content!
The modern day internet is an avid consumer of content. There is an entire economy based on the creation, delivery and consumption of content. It is this very economy that we want to take a slice of. It is through this content how we will attract the consumers and hopefully lead them to purchase our marketed products.
Sounds simple….almost too simple
You are correct. Affiliate marketing is multi-faceted and thus dictates our approach adopts that duplicitous approach. In order to increase the potential for financial remuneration there is a requirement to increase the attack vector. Let’s start getting more bang for our buck.
Enter email addresses and email lists
Email marketing is still incredibly prevalent with almost 6 billion active email addresses existing. Given that over 50% of US respondents check their email over 10 times per day you can begin to spot the potential that email marketing offers.
So in order to take advantage of this huge exposure to emails we need to build an email list.
What is an email list?
An email list is exactly what it says on the tin: a list of email addresses. In its simplest term it provides a list of individuals who have knowingly given up their email address for you to communicate with.
How you can utilise your email list
They can be used in so many different ways but ultimately they are lead generation lists. You can use your email list to effectively market your product against.
Consider you run a technology blog reviewing the latest software. Upon collecting email addresses from readers you will have at your disposal a list of individuals who are very likely to be interested in purchasing products that are technology services. You can now use your email list to market the product directly to the consumers.
Conclusion
Hopefully you can now see the power of email lists and understand their importance in the world of affiliate marketing.
Make sure you read my article on how you can get started building email lists using Kartra by clicking here. If you have not yet used Kartra then you can get 14 days free trial here:
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