If you are in business then I am sure that this article title resonates with you. From logos to promotional brochures to eye-catching social media posts, you will have no doubt sent a significant portion of your hard earned cash in the direction of a Graphic Design specialist. This article hopes to show you a new way so that you can put those Graphic Design fees to better use.
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Table of Contents
First things first…
This is not an attempt to slander Graphic Designers. They do an amazing job and their expertise and eye for detail can be invaluable on projects. They are a specialised profession and an industry that is very well respected.
What I am going to promote in this article is that they are not always the only option available to you.
Projects come in all shapes and sizes with a whole range of budgetary allowance. While some projects will no doubt benefit from the experience of a Graphic Designer, the very vast majority of projects simply do not have the budget to shell out $40 per hour.
What is a Graphic Designer?
Let’s take a look at the age old wikipedia reference:
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed, or electronic media, such as brochures (sometimes) and advertising.
https://en.wikipedia.org/wiki/Graphic_designer
That sounds like a fairly concise description of role and responsibilities of a Graphic Designer.
What do Graphic Designers cost?
Given the depth of a Graphic Designer’s expertise it is of no surprise that it carries a premium price. You can expect to pay Graphic Design fees of around $40 USD per hour with more experienced practitioners hourly rate rising to as high as $55 USD per hour.
What service are we looking at today?
Using the description of a Graphic Designer and their roles and responsibilities we can take one particular service and see the implications from a time, cost and benefit analysis.
Today we will look at a fundamental task that all businesses will have to undertake: the creation of a logo.
Creating a logo
Your logo is the definitive symbol of your business. It is the single, indisputable symbol of your brand and is instantly recognisable. If you happen to be a new business this could be one of your first major decisions.
Finding your Graphic Designer
This is the first hurdle you are going to face and this is potentially the most important. You need to choose the person/persons who will be responsible for creating the visual symbol that identifies and embodies your brand.
This is no easy task and can be quite daunting.
What criteria do you use to help you decide?
Where do Graphic Designers hang out?
What lingo do they use?
The list could be endless. Thankfully, there are services that pool together graphic professionals and work as a one stop shop for all your graphical needs.
While this does make it easier it does not take away the entire complexity. You still have to decide which individual to choose.
Pass me the paracetamol….
Providing a brief
Once you have jumped in feet first and decided on your Graphic Designer you need to give them direction on how to create your masterpiece. How do you actually do this?
This minefield can be traversed by researching similar logos. Create a moodboard of inspiration. Search for suitable fonts. Look for catchy straplines. Decide on colour schemes…..are you scared or put off yet?
There are no two ways about this – choosing a Graphic Designer is not the end of your involvement. In fact, it is just the beginning. You will be expected to do the leg work. You may get input into the process but you very well may not.
How much should I be paying?
How long is a piece of string? You should expect to pay Graphic Design fees of around $40 USD per hour for an average service. Expect deviation based on the amount of involvement/direction you require. Depending on your exact requirements you could also see an increase. This would be the case if you were wanting multiple versions.
In short, expect between $35 USD and $55 USD per hour. Eye watering!
The new way
There is an alternative to the above process. This alternative skips out the need to source a Graphic Designer. It reduces the pain points on researching your logo. But, more importantly, it saves you the eye watering Graphic Design fees.
Interested?
Thought so…
Canva Pro
Canva Pro is an all in one design tool that utilises simple to understand features to deliver stunning results. It literally has all the tools you require to kick start your brand.
Create a logo
This is really as easy as following these 5 steps:
- Choose from a range of professionally designed logo templates.
- Add your brand name to your logo template.
- Customize your logo with your brand colors.
- Download and share your finished logo.
- Add your logo to business cards, brochures, flyers and more.
It really is that simple.
How do I get started?
Fortunately, you can trial all of this functionality for 30 days for absolutely FREE!. It will not cost you a single penny. Just click here to take advantage of this amazing offer and start saving $$$ on Graphic Design fees.
BONUS
If you need convincing around the need for a company logo check out our article on 5 reasons you need a great company logo (and how to save $$$).